Should I hire an agency or a freelance web designer ?
Dec 4, 2025
Introduction
While agencies and freelance web designers can deliver high quality websites, the way they work and communicate with you may be different.
Before you decide, it would be helpful to understand the pros and cons of both sides.
Agencies: More professional, but more expensive option
Agencies are often built for bigger businesses and more complex projects. They typically have teams specializing in multiple departments (design, copywriting, development, SEO and etc).
Pros of Agencies
Access to multiple specialists
More professional client process
Ability to handle bigger and more complex projects
Cons of Agencies
Significantly higher cost
Longer timelines due to the agency juggling multiple projects
Ongoing updates or revisions can be expensive
Freelance Web Designers: Personalized, Flexible and Cost Effective
While freelance web designers are smaller and more specialized in nature, you get the advantage of working directly with the specialist that's managing your website.
Pros of Freelance Web Designers
More affordable than agencies
Personalized attention to your project
Faster communication and updates
More flexibility for revisions
Disadvantages of Freelance Web Designers
Limited availability
May not offer multiple services under one roof
Things to consider before making your decision
Before deciding between an agency and a freelance web designer, you have to ask yourself the following questions.
What is your budget ?
How big is your project ?
What is the complexity of your project needs ?
How fast do you need your project to be completed ?
Do you need ongoing support ?
Your answers to these questions will help guide your decision making.
Final thoughts
Agencies bring more size and structure, while freelancers promise agility and personalized attention. Both can deliver amazing results in their own way, so your decision ultimately depends on your budget and project needs.
Enterprise level businesses with complex needs may find it better to work with agencies, while personal brands, growing startups and small businesses might benefit more by working with a freelance web designer.
If you are a growing startup or small business that needs ongoing website support, Aura Web Design is the best option for you.
We offer affordable Framer website retainers, where we help you with all your website needs (redesign, landing pages, optimization, integrations and more). You will get personalized support and multiple revisions, all for an affordable cost.
If you are interested, book a free consultation today.




